Following on from Monday’s post about Instagram coming out on Android, there’s more news about the photo sharing service: Facebook has bought it for $1bn (around £630m).
Facebook is already a huge photo sharing site, with around 6 billion photos being uploaded per month, but the acquisition of Instagram adds in those hipster processing effects that seem to be so popular in iPhone (and now Android) photography. It also neatly takes care of a possible rival in the social network field, as Instagram allows you to share your photos online as well as just snapping them.
So, did Facebook opt to buy a nice new technology to compliment their existing photo sharing offerings, or did they choose to buy out and own an up and coming rival social network? To be honest, few people really know that and I don’t think they’re about to tell us! What Mark Zuckerberg does say, though, is that Facebook is committed to developing Instagram as an independent brand, and that the ability to connect to networks outside of Facebook is part of what makes the service so attractive.
It remains to be seen how this deal will affect Instagram’s reputation and user base. I can’t help but feel it will only increase the number of people using Instagram, although there will be some churn as users who distrust the Facebook giant walk away from the service. What do you think about the deal? Are you suspicious of what the motivation behind it could be? Is it just Facebook adding to its technology portfolio? I’d love to read your comments – so post ’em below.