Why track your site stats with Clicky?

There are a tonne of analytics packages out there, designed to help you track your website’s statistics. I was previously using Google Analytics, which is a free option from the search giant. But I recently switched to a paid option – Clicky analytics. Why on earth would I do that?

One thing that annoys me about Google Analytics is that it’s not in real-time. You don’t find out what’s happening on your site until the reports have been run and you check them the following day. Don’t get me wrong, the reports are very comprehensive and useful, but I often found myself wanting to know what was happening there and then: after submitting something to StumbleUpon, tweeting, or sending out an e-mail update for instance.

Clicky is in real-time, and tells you what’s happening right away. You can see what pages people are visiting, how many actions they’ve performed on the site, and what brought them to the site in the first place. That ability has been incredibly useful for fine-tuning the most popular landing pages on Geek-Speak.

Clicky also uses a different means of calculating “bounce rate” to other analytics packages. Many analytics packages work out the bounce rate by the number of pages a reader visits. If someone only visits one they are considered a “bounce”… a visitor who arrived, presumably didn’t find enough interesting material to explore the site, and bounced away again. Clicky’s tracking code periodically pings the server, so if a visitor only reads on page, but is there long enough, they are no longer considered simply to have bounced away.

That makes your stats look nice and healthy but, crucially, also gives you a much better idea of how well you are engaging your readers… even the ones who only read one page.

Add the ability to track campaigns and specific goals and I think Clicky makes a great package for tracking your website’s statistics. I mean, if I’m willing to pay for it, it must be good :)

When you sign up with Clicky you get a free trial of the professional (paid) account. If, at the end of your trial, you decide you don’t want to pay just do nothing and your account will revert to the basic (free) package. Sign up for the trial package and see what you think – if you find it as useful as I have, you won’t be disappointed.

Links to Clicky in this post are affiliate links.

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Comments

  1. Looks interesting. I currently use Performancing Metrics as I like real time stats too. But I'll check out Clicky and see how they compare.

  2. From a quick look at the Performancing site they look VERY similar – even down to the pricing. I started to wonder if they're actually the same company!

    I'll be interested to know what differences you find.

  3. Thanks for the review. pMetrics is a licensed version of Clicky, so it is the same product with different branding.

  4. Aha! That explains the similarity then :) Mike, I don't think you're going to want to change!

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