The power of networking

What’s the value of networking with other blogs? Can they drive traffic to your site whilst also benefiting themselves? Some thoughts on recent traffic from Lifehacker.com.

If you read blogging advice sites, like ProBlogger, you’ll have picked up that many of the “big” bloggers put a lot of store by networking… building up mutually beneficial relationships that can ultimately drive traffic to your site.
Rob Griggs-Taylor recently wrote a guest post about a DIY project he’d undertaken to incorporate a charging station into his computer cabinet. All very good, but he wasn’t content just to write the article for Geek-Speak and leave it at that. Since he’d got the idea from Lifehacker he decided to let them know about it.

Lifehacker traffic spike

Here’s where we get to the point. It was beneficial for Lifehacker to be able to showcase someone who’d taken one of their ideas and run with it. It was beneficial for Rob to get his article out there in front of a wider readership. And it was beneficial to us at Geek-Speak in that there was a considerable traffic spike that day (up from around 550 visits per day to 3,319).
I tend to do a little networking every day – discussions on Twitter, relevant recommendations on StumbleUpon, and commenting on other blogs. If you’re blogging, producing good content, but people aren’t finding your site, consider how you are networking with your potential readers. If you can add value to their lives through discussion and conversation they will be interested in reading what you’ve written. Don’t spam… don’t harrass… but do network.
If you have any insights you want to add to this subject, feel free to “network” in the comments section 🙂

4 thoughts on “The power of networking

  1. Seth Godin says that the key is building the relationship with the readers in that spike e.g. Seeing how many start to regularly come back to your site, usually via RSS feed.
    Any thoughts?

  2. Thanks Rob – that makes a great deal of sense. How could I build relationships with readers better though? I’m not disputing that I could (or should), just looking for suggestions 🙂
    And it’s good to see that the RSS subscriber count has gone up since the Lifehacker article too (from 45 to 68).

  3. Thanks John. Yes, StumbleUpon is a great way to drive traffic to your site, and its impact only gets greater as you develop a network of friends/fellow users.
    It’s one of the major ways I let people know about content here.

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