If you read blogging advice sites, like ProBlogger, you’ll have picked up that many of the “big” bloggers put a lot of store by networking… building up mutually beneficial relationships that can ultimately drive traffic to your site.
Rob Griggs-Taylor wrote a guest post a while back about a DIY project he’d undertaken to incorporate a charging station into his computer cabinet. All very good, but he wasn’t content just to write the article for Geek-Speak and leave it at that. Since he’d got the idea from Lifehacker he decided to let them know about it.
Here’s where we get to the point. It was beneficial for Lifehacker to be able to showcase someone who’d taken one of their ideas and run with it. It was beneficial for Rob to get his article out there in front of a wider readership. And it was beneficial to us at Geek-Speak in that there was a considerable traffic spike that day (up from around 550 visits per day to 3,319).
I tend to do a little networking every day – discussions on Twitter, relevant recommendations on StumbleUpon, and commenting on other blogs. If you’re blogging, producing good content, but people aren’t finding your site, consider how you are networking with your potential readers. If you can add value to their lives through discussion and conversation they will be interested in reading what you’ve written. Don’t spam… don’t harrass… but do network.
If you have any insights you want to add to this subject, feel free to “network” in the comments section, or feel free to drop me a line on Twitter.
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